An incomplete history
The prototype of our boxers was sewn in 1983, from two discarded men's shirts.
In the 1990s, we had a collaboration with Viennese textile designer Luise Chibulka, selling in a gallery on Lange Gasse. Even boxer briefs with jockstraps (desired by many, developed by some – not by us either).
In the 2000s, the "Vienna Lined" boxers were developed, featuring a distinct tailored approach, flat-felled seams and a unique inner lining.
Founding of the company: Truly European made. As sustainable as possible.
Different
We want boxer shorts that are ejoyable. Out of pure necessity we had to make them ourselves. With our "Tailored approach."
This graphic is self-explanatory, but can be expanded upon: We use flat-felled seams on the fabrics to provide the most comfortable interior surface possible. A high stitch density ensures good stability. The elastic is particularly fine and tunneled so that only cotton comes into contact with the skin.
Product development in Vienna
Originally not developed for commercial use, these boxer shorts were a highly hedonistic item of clothing in their own right, quite contemporary at the time.
The task, however, was - and is - to ensure individual comfort in combination with the high quality of the fabric, the workmanship and, of course, a striking appearance.